Go Turbo
Performance Show Print
Saab Performance Show
Everyday Saab’s show off their moves
Produced by: Shanghai GM
Starring: Saab brand new series & Sweden’s Saab Performance Team
Performance Show
The Go Turbo campaign for Saab highlighted the different aspects of how the brand is moving forward at turbo speed.
It kicked off with the Saab Performance Show which travelled around China showcasing the precision driving abilities of everyday Saab’s. BioPower was next to take credit as a turbo feature. Finally the campaign wrapped with the launch of the Turbo X range.
BioPower Print
Green Goes Turbo!
Saab BioPower
BioPower Special Media
Go Turbo X
Beijing Auto-Show Brochure
We wanted to prove that with Saab’s BioPower emissions, nature has more than just a fighting chance. So we planted some seeds in the wall of a Saab BioPower drivers communal resident parking space.
Within 30 days the seeds had grown and started to take over the wall, drawing attention to itself and the new technology by Saab.
Saab BioPower
Release the Power of Nature
The Power of X:
Saab Turbo X see it first at the Beijing Auto-Show
