Show the Power, be king of All Round Gymnastics.
Li-Ning Anything is Possible (“Show the Power” is the athlete’s name)
2008 Aug 9th, celebrate the victory, first shot, first gold. Li-Ning Anything is Possible
Li-Ning (China’s leading local sportswear brand) was not an official sponsor of the Beijing Olympics 2008, however they wanted to communicate their passion and belief in China.
This campaign speaks in Chinese idioms with tailor-made messages aired during specific sporting games.
Beijing 2008
Shooting TVC
Hold your breath, 08:30 Aug 9th, our first shot at gold. Li-Ning Anything is Possible
Shooting Gold TVC
Each competitor, makes our Ping Pong team stronger.
Li-Ning Anything is Possible
Ping Pong TVC
Within the strong, the strongest will roar.
Li-Ning Anything is Possible
Basketball TVC
Who said China’s Dream Team can’t dive beyond their past glories.
Li-Ning Anything is Possible
Diving TVC
Gymnastics TVC
